Like WiFi, which provides retail connectivity at the edge of the internet
cloud, LiFi is about connecting people to an electronic payments grid which
provides Liquidity with Fidelity. WiFi is open, general-purpose
broadband; LiFi is secure, special-purpose narrowband.
A LiFi world is therefore one in which every person has an electronic store
of value which they can easily use to make and receive payments in real time.
Just like in places with reliable on-grid electricity, we can turn on a light
on-demand, knowing that it will work and that the cost of flicking the switch
will be small in relation to the benefits.
Because there is no precedent for cashlessness by fiat and cash can be
counted on to still be an option for a long time to come, the key challenge of
LiFi is getting people to trust and want to use the LiFi payment
mechanism…because it is robust, because it is safe and because it is useful.
All these attributes take time to demonstrate to the satisfaction of risk- (and
change-) averse users. A LiFi approach recognizes that in two ways.
First, transactions are electronified gradually, starting with those for
which cash presents the biggest drawbacks. Such payments are larger, remote, or
business- or government-related. In contrast, in a dash to cashlessness,
providers often focus on in-store merchant payments as the key
battleground. But these types of electronic payments will always be
difficult to push from the outset because acceptance of electronic money in
every store everywhere requires both customer willingness to switch and a
strong business case for the merchants.
Second, LiFi payment mechanisms need to connect to “last mile” liquidity
sources, so that the electronic money sent or received via the payment grid can
be exchanged for cash conveniently and reliably.
In enabling LiFi, regulators will need to consider much more carefully
tradeoffs between competitive approaches and scale efficiencies. They will have
a strong interest in ensuring that the grid provides new customers with the
support they need to address questions and problems as they arise—in other
words, putting the “Fi” in LiFi.
In a LiFi world, transactions costs are reduced and convenience is enhanced.
The payments grid provides the essential “wiring” to support the emergence of
new generation business models—from private schools and hospitals collecting
fees for service, to e-commerce vendors in developing countries selling
downloads. Unlocking this wave of entrepreneurial energy to address some of the
developing world’s pervasive needs seems to us to be one of the most compelling
features of a connected LiFi world.
To be sure, in every country, there are challenges in reaching this state.
However, ongoing advances in mobile data technology have already enabled
pervasive connectedness. A LiFi world ought now to be on the horizon for
forward-looking policy makers and regulators.
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